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Patrick RodenAI

Web Design & Development for contractors

Contractor websites and quoting software — fast, accessible, search-legible, and free of the plugin tax a template charges you forever.

Book a consultPriced by deliverable
The On Top Home Services website showing its service cards — vehicle cleaning, deck and fence installation, interior and exterior remodeling, interior cleaning — each with its own icon, description and link
01Sound familiar

The problem, before it has a name

Most people arrive describing symptoms rather than a project. These are the ones that lead here.

  • 01Your site is a WordPress theme held together by fourteen plugins
  • 02Editing a headline requires calling someone
  • 03The site is slow on a phone and nobody can say why
  • 04You are renting your own web presence from an agency month to month
02Approach

How I think about it

A website should be an asset on your balance sheet, not a subscription you cannot cancel. The common alternative — a theme, fourteen plugins and an agency retainer to change a headline — is a rental arrangement where you supply the content and someone else controls the site.

What gets built here is custom, fast and crawlable, with content management your own staff can operate. Pages are prerendered, so a search engine sees real content rather than an empty container waiting for JavaScript. Accessibility and load performance are treated as requirements rather than as a phase that gets cut when the timeline tightens.

Your content, your data and your domain stay yours. A standalone website build is handed over, and it keeps running if this arrangement ends.

Four separate tools consolidated into one operating systemBefore: WordPress held the site, Smartsheet held jobs and scheduling, DocuSign held signatures and Google Docs held quotes. The same customer detail was re-entered by hand in each one, and no tool could answer a question that spanned two of them. After: a single system carries content, scheduling, documents and invoicing against one customer record, so a detail is entered once and every part of the business reads the same answer.BEFOREFour systems. One business.WordPresssite + contentSmartsheetjobs, schedule,accounting, mileageDocuSignsignaturesGoogle Docsquotes + notesThe same customer detail, typed four times.No tool can answer a question spanning two of them.Four subscriptions. Four renewal dates. Four vendors.AFTERStreamlined and organized - AI enhancedContent & siteJobs & schedulingAccounting & mileageDocuments & signatureQuoting & invoicingEntered once. Every module reads the same record.One login, one bill, one owner — you.
02bAfter

What your Monday looks like

Deliverables describe what I hand over. This is what changes for you. You can make any relevant change you want to, easily, yourself.

  • You change a price, add a service or swap a photo yourself, in a minute, without emailing anybody.
  • You get found in the next town over, because the search structure is the same one I ranked my own company with.
  • The part of the week that used to grind — quoting, follow-up, the same detail typed twice — is handled, with AI working as a partner rather than a gimmick.
  • If we stop working together, a standalone website keeps running. The domain and the data are already yours.

For exterior cleaning companies

This one is already built

Pressure washing, roofs, gutters, windows, lights — the operating system, the website and the search structure already run an exterior cleaning company, so for that trade the work starts from something proven rather than invented. Scope and cost are set in a consultation.

See it running at On Top Home ServicesBook a consultation
03Process

How the work runs

  1. 01

    Define

    What the site must do, who it must convince, and how success gets measured.

  2. 02

    Design

    A system rather than a set of pages, so it stays coherent as it grows.

  3. 03

    Build

    Custom code, prerendered output, accessibility and performance as acceptance criteria.

  4. 04

    Transfer

    For a standalone website: the accounts, credentials and documentation are handed to you.

04Deliverables

What you receive

  • 01Configurable Business Powerhouse — SEO support from someone who has done it
  • 02Content management your staff can operate without a manual
  • 03Prerendered, crawlable pages so search engines see real content
  • 04Brings relief around your pain points. Showing you how to use AI-driven applications as a strategic partner
  • 05Your domain and your data stay yours
05Who this is for

Contractors first. Commercial and government too.

I serve all industries.

Contractors & exterior cleaners

  • Quoting that does not wait on someone being at a laptop
  • Scheduling that offers the customer dates the crew is already driving past
  • One system holding the job, the documents and the money

Commercial

  • Integration across tools already under contract
  • Role-based access and a defensible audit trail
  • A rollout plan that survives a staffing change

Government

  • Documented decisions and traceable requirements
  • Procurement-legible scope, deliverables and acceptance criteria
  • Data residency and records-retention answered up front, in writing
06Where

Where web design & development happens on site

Every city below is somewhere the work actually happens on site, not a page written about a place I have never driven to. Cities worked remotely are listed on the service-areas page, and are marked as such there.

07Questions

Web Design & Development, answered

Can you work with our existing WordPress site?

Yes, and sometimes that is the right call — if the theme is sound and the problem is content or speed, rebuilding is a waste of your money. The rebuild recommendation comes when plugin sprawl has made the site unmaintainable, which is a diagnosis you get with reasons attached.

What stays yours?

Your content, your data, your domain and your business phone number are yours. A standalone website build is handed over with its accounts, and it keeps running if the relationship ends. Where the work runs on licensed software, such as quoting or scheduling, that software is licensed to your business, not sold.

Do you do ongoing maintenance?

Available but never required, and never a condition of the build. A site that only works while someone is being paid to keep it working was not finished.

How is this priced?

Plans for marketing, ads and business operating systems are built on best practices in the field, and they are priced against deliverables rather than by the hour. A short ad-spend campaign can be $500. Anything larger is scoped and quoted in a consultation, with a written scope before anything is built. Book one at patrickwroden.com/consulting/book.

08Also

The other three

AI Automation

Field service and job management software that replaces the repetitive back-office work — quoting, scheduling, invoicing, intake — for exterior cleaning, roof cleaning and contracting crews.

AI Automation

AI Consulting

Spec-first reviews and honest answers about where AI and automation are worth the money in a contracting or exterior cleaning operation — and where they plainly are not.

AI Consulting

AI Marketing

Local SEO for contractors — pressure washing, roof cleaning, gutters, decks — built on the playbook that put an exterior cleaning company on the first page in various Oregon cities.

AI Marketing

Next step

Bring the process that wastes the most time.

One conversation is usually enough to tell whether web design & development is the right answer for it — including when it is not.

Book a consultCall (971) 915-8401