Live
DevForge Academy
Product owner, designer, engineer
A learning platform with 5,000+ tutorials across 40+ languages — live compiler, search, quizzes and a paid tier. Specified, designed, built and shipped.
Directing, design, and products that ship
The same person writes the spec, directs the film, draws the cover and ships the software. That is unusual, and it is the reason a campaign here does not need three vendors to agree with each other before anything gets made.
01Directing
Written, shot, cut, released
Two strands: original music video, and campaign film made on real jobs across seventeen Oregon cities. Both go from concept to published without a hand-off — written, shot, cut and released by the same person who wrote the brief.
02Graphic design
Media development
Four pieces, four different disciplines — an advertisement that ran, character art carrying a record, a campaign poster, and concept art for a product still on the drawing board. Each was made for something real, and one of them says plainly that the thing it depicts does not exist yet.
Commercial advertising
On Top Home Services — campaign ad
Before-and-after advertising built to be read in a feed and on a doorhanger: one claim, one proof, one offer, one number to call.
Illustration & character design
Oaky — character key art
The character carrying the Kickin’ Devils record. Built as key art, then reused across the album, the video and the storefront rather than redrawn for each.
Typographic campaign design
The Collected Volume — campaign poster
One image holding three separate works — a book, a philosophy and a thesis — without the composition collapsing into a list.
Product concept art
FirePro — product concept render
Concept art for a proposed wildfire response system, made to communicate an idea to people who fund things. Concept render only: the system plan is designed, not deployed, not funded, and no agency has engaged it.
03Product development
Specification through to production
Five products at three different stages. What they have in common is that the same person defined them, designed them and built them — which is why the method sold on this site is not a theory about how software should be made.
Private beta
SQUEIL OPS
Architect
A governance layer for AI-driven delivery: spec-first enforcement, change tracking, observability and quality gates that catch drift before it ships.
Private beta
In development
TabForge
Product design, engineering
Guitar tab creation with AI generation, audio import and a chord editor — transposition, capo support and publishable output.
In development
In development
GlassForge
Product design, engineering
A stained-glass pattern studio: prompt-to-pattern, image-to-silhouette, interactive line editing and multi-format print output.
In development
In development
FirePro
Software and implementation plan
A wildfire prevention, detection and extinguishing-support concept. Designed. Not deployed, not funded, and no agency has engaged it.
Concept render. Designed, not deployed.
04Why it matters commercially
One person, no hand-off
A campaign normally passes through a strategist, a designer, a production company and a developer, and loses something at each boundary. Here it does not cross one.
Next step